We've all heard that MLB is giving Topps an exclusive contract to produce baseball cards. Stating that they believe Topps can change this hobby for the kids. So with all due respect lets take a look at the products they have made so far.
Bowman Chrome - Chock full of rookies that kids know nothing about. Who is Lars Anderson? I guarantee that most kids that's not heavily into card collecting already even knows who he is. This product is aimed at the adults looking to make money on the secondary market
Allen & Ginter - Right away look at the price tag, $70-$80. Definitely not aimed at the kids. Also the fact that they have autographs of non MLB players will turn kids away.
Topps - Bland, ugly and boring design. An eight year old can make better looking cards. Autographs are hard to pull and when you do pull one please keep that Justin Ruggiano ($0.99 no buyer) nicely protected.
Sterling - $195 a box. Nuff said
If you look back towards when Topps was the only company making baseball cards you can clearly see what they made. Off centered, bland, boring and overproduced baseball cards. Clearly they were aiming for the kids.
At least Upper Deck has made products aimed towards the younger collectors. UD Heroes. Upper Deck and among others. I say competition is good. It keeps other companies on it's toes and makes sure they are producing quality products.
Truth is the only thing that will make collecting fun for kids is the adults who collect baseball cards. They are the ones teaching the next generation the beauty of collecting sport cards.
I don't think this is a step forward. I think this is a step backwards for this hobby.